 PLANNING YOUR WEBSITE
Important issues to consider in planning your Website:
- Plan your site within the context of your overall business strategy
- Define your goals
- Identify opportunities to increase revenue
- Identify opportunities to decrease costs
- Define your target audience
- Search Engine Phrases
- Competition
- Design
- Navigation
- Page Content
- Pictures
• Define the main theme of your web site (Mission Statement).
• Define your goals for your web site.
• Define areas within your company were you can use your website to increase revenue.
• Define areas within your company were your can use your website to decrease costs.
• Define your target audience.
• List 10 search phrases you believe people may be using when they are searching for your product.
• Using the key words above, search for your competition. Who are they?
• Define the design by listing sites you like. You can visit Template Monster to view over 5000 professional skeletons. All can be modified to fit your company's needs.
• Define the navigational links or menu system. This step will be modified as we build your site, but it is important to establish a baseline.
• You will need to supply me with content. List programs (w/version numbers) your content will be written in. Do you have the capability to write to CD?
• Photos add to your web page. You may wish to use photos taken within your business, purchase professional photos online, or a combination of the two. Do you currently have or need photos?
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